A local seasoned Couture Designer who graduated from Hong Kong Design Institute, Eric established his eponymous fashion label in 1988: Eric Choong. Eric is renowned
to integrate traditional Malaysian ethnic elements into his design concepts, using them to raise
awareness of Southeast Asia’s cultural roots. In recent years, he was inspired by the centuries-old
traditional Batik textile art and began weaving the intricacies of the art into his designs, propelling it onto the global stage. Eric is also a college professor, dedicated to passing down his learnings and skills to the younger generation. It is his hope and aspiration to promote the creative and cultural industry in Malaysia.