REEHandHEER was originally founded by a humble duo; Mahmood and his wife Rashidah. The brand is named after their son which reflect ‘precious’ as the meaning. Aimed in upholding the value, the brand presents their first collection of casual menswear. Inspired by ‘garment pleating’ process leads them to create a line of menswear with minimalism, practicality and comfort in mind. Offering this ‘garment pleating’ technology not just to women, but men as well has been their dream to make the busy modern lives look more effortless and textured.